Maximise Your Impact…!

Improve Your Personal Effectiveness!

Do you want to develop yourself into a high-performing Leader. Manager, Team Lead, Change Agent? Or just develop your personal effectiveness and performance? Well, to achieve this, you need to further develop those key skills that drive performance.success cliff

This is a series of 10 Personal Effectiveness Development programmes from which you can choose the one(s) that you wish to do. These complete programme list is: –

  1. Sales Effectiveness
  2. Management Effectiveness
  3. Leadership Effectiveness
  4. Team Building Effectiveness
  5. Negotiating Styles to Win
  6. Change Management Effectiveness
  7. Listening Effectiveness
  8. Emotional Intelligence
  9. Communications Effectiveness
  10. Time Management Effectiveness

The delivery model is the same for them all, a tried, trusted, proven model of helping people focus and concentrate on key skills development over time. Its a 3-Step Model:

1. Each programme starts with you completing an online self assessment. This is an academically proven competence benchmark that sets out your strengths, areas of relatively weaker performance and preferences. This will help you focus your time and energy on what really matters most. Its a different assessment tool for each programme, specifically developed to focus on that particular area. These assessment instruments have been developed through partnership with Harvard Business Review.

2. Download your report. Each programme presents you with a very comprehensive report with a full breakdown and analysis of your assessment, lots of ideas and suggestions for improvement actions, Best Practice tips, the content is extremely comprehensive. Its an incredibly useful and helpful personal report. In addition, most of the programmes have the functionality for you to ask others, peers, your boss, your team, anyone at all, to complete the same assessment on you, thus giving you a full 360 degree view and feedback.

3. You will then have a full 1-hour coaching session with Dr Adrian Gundy at a time to suit you. At this session, your report will be discussed, observations and insights uncovered and guidance offered to help you write your own Personal Development Plan.

How Does It Work?

Its simple, yet very effective. This is how it works: –

  1. Choose the personal development programme you want to do. Simply click on the mouse and complete the registration form.
  2. Enrol on the programme by clicking on the mouse and completing the registration form.
  3. You will receive an email with instructions and the hyperlink to the online assessment.
  4. Follow the instructions, make some time, and complete the assessment.
  5. Download your copy of the assessment. Read and Digest!
  6. Contact the Centre for Competitiveness and make your Coaching appointment with Dr Adrian Gundy.
  7. From your assessment and coaching session, write your Personal Action Development Plan complete with SMART objectives.
  8. Over time work towards achieving your development plan by focussing on new skils, different ways of working, experimenting and trying things out. Review at 3 and 6 monthly interviews. Confirm your progress and record your iimproved effectiveness! Celebrate!

Who Should Use This Approach?

Absolutely anyone who want to improve their personal effectiveness and performance. Whether you are a senior Leader, a Line Manager, Team Lead/Supervisor, long-time experienced worker or a budding Fast-Track graduate – these programmes cover 10 essential capability areas that really drive performance. Everyone can improve, everyone can benefit, everyone should take up the opportunity to grow and develop.


Simply go the Centre for Competitiveness events page at and click on the ‘Improve Your Personal Effectiveness’ link and register your interest.

So What Are You Waiting for?

We are what we repeatedly do. Excellence, then, is not an act, but a habit.   Aristotle

Case Study in Driving SME Growth….


PROGRAMME CASE STUDY – 1 NOVEMBER 2012 TO 31st December 2012

Project Title – thinkBIG:thinkINNOVATION Programme

 Background and Context

This was an EU and DETI-NI part funded programme led by Coleraine Borough Council in partnership with the Centre for Competitiveness.  In line with the programme objectives, ten companies were recruited at the start of the programme. Business baseline profiles were conducted for all 10 participating companies. This profile was the Business Juggler, details are to be found at The Business Juggler report is a 22 page document that sets out: –

i.         Simple benchmark of performance

ii.         Identified 9 areas of strength that can be developed into areas of Competitive Advantage

iii.         Identified 9 Areas of relative Weaker Performance to be developed and improved

iv.         A total of 18 suggestions for performance improvement to kick-start the conversation on Improvement Action Plans

v.         An action plan template

vi.         A comprehensive list of European Best and Better Practice indicators of performance

From the discussions around the Juggler report, a SMARTened action plan is developed with a clear focus through: –

i.         Specific

ii.         Measurable

iii.         Achievable

iv.         Realistic

v.         Time bound

Mentoring Support Delivered

Mentoring was delivered to all participating companies at 24 hours per company, meeting the programme target. In addition, an extra 59 hours of mentoring was delivered to the participating companies.

Best Practice Visits

The programme permitted one best practice, or similar, visit per participating company. The value of visits out to other companies or organisations cannot be underestimated. It always proves to be a source of ideas for improvement and growth.

Summary of Programme Impact of Benefits

At the completion of the programme, a comprehensive ‘Distance Travelled’ form was completed with each participant, which clearly captured all the programme impact, short-term benefits and longer-term outcomes. This is summarised as follows: –






2012 2011 +/- % Products Lines Variations Projects Value New Jobs










+9 F/T &

+20 P/T


How satisfied were you with the programme?

How satisfied were you with the mentor?

How would you rate the value of the programme?

How would you rate the effectiveness of the programme?

Have you or your business benefitted from the programme?

Would you recommend the programme to others?

Total Average





100% Yes

100% Yes

– The programme recorded a total of £88,000 of direct cost savings as a result of improvements and projects.JOBS – It is clear that the programme has had impact and brought many different benefits to all of the participants. Overall job creation was +9 Full Time and +20 Part Time new jobs.

SALES INCREASE – The programme recorded an increase of +5.2% sales increase, which equates to an extra £414,000

COMPANY SATISFACTION – 100% of participating companies received benefit and would recommend the programme.


Overall, it can be said that the programme went very well. In fact it can be considered as a Best Practice case study in the design and delivery of a company growth programme for small and medium sized companies delivered in partnership with a local council. It has applications Ireland-wide, as well as in the UK and further afield.

The question to ask is – ‘Why has this programme been successful when many similar programmes are, at best, average, and often ineffective?’ The answer lies in our experience to design a programme that is relevant and built upon proven method, uses talented people as mentors, and is well managed.

From a programme performance perspective, the metrics are impressive, increased turnover, reduced costs and job creation.

It is true of any programme of this type, when working with a range of companies of different sectors, maturity stages, sizes and experience, that not all companies will benefit in the same way. Some companies may have recorded a decline in sales or fortunes if they had not participated in the programme. It is therefore noteworthy that 100% of companies said they benefited and would recommend the programme to others. Also, the satisfaction levels were all above 75%. The reported creation of 9 F/T and 20 P/T jobs is also a strong indicator of performance.

Companies have been signposted to other opportunities where it is hoped they will continue their journey on using innovation to drive business improvement and business growth.

Dr Adrian Gundy.

Centre for Competitiveness.

1st March 2013.