The Authority on New Product Development

New Product Development is one of the most important challenges

pdma book coverfacing organisations today — The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD.

As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Kenneth B. Kahn is Professor and Director of the daVinci Center for Innovation at Virginia Commonwealth University

To order visit or

ISBN: 978-0-470-64820-9, Hardcover, 504 pages,

You can join the Irish and UK Affiliate of PDMA here  We have an active LinkedIn community and host regular events in Belfast and Dublin.


Drenagh Estate wins Gold Star for Customer Service Excellence

On 29 July 2012 Drenagh Estate and Hotel of Limavady were awarded the prestigious EFQM Gold Star for Customer Service Excellence. This is a European Benchmark of Better Practice and is a tremendous achievement. It is an outward indication for customers and suppliers alike that Drenagh is committed to a “Journey of Excellence”.
Drenagh was supported in their Journey to Customer Service Excellence by Limavady Borough Council.
Cathy Murphy of Drenagh says: –
It was a pleasure working with you especially when you were able to make the process so simple and informative yet thought provoking.
We look forward to seeing it help boost our sales and I am also looking forward to the formal presentation.
Once again; thank you for all your help and assistance.
Cathy Murphy
Senior Manager, Business Development